L.D. Peeler created Cheerwine in 1917 in Salisbury, North Carolina amid a sugar shortage. His drive to start his own soft drink led him to a salesman from St. Louis who sold him a wild cherry flavor that blended well with other flavors. With the perfect taste secured, he needed a name. With a burgundy-red color and cheery disposition, the name "Cheerwine" simply made sense. The taste sensation known as Cheerwine was born. The soft drink with a bubbly effervescence and cherry goodness became an instant hit.
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